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The Wellbeing Foundation Africa was founded in 2004 by Her Excellency Mrs Toyin Ojora Saraki, with the aim of improving health outcomes for women, infants and children. At the WBFA, we combine our programmes with advocacy work in Nigeria and around the world.

Over 200,000 women have taken part in our flagship ‘MamaCare’ classes in Nigeria. Despite dire national maternal mortality rates, we have not yet lost a single MamaCare mother. Our WBFA midwives transform the lives of mothers, their children and communities – and for whom no topic is off-limits.

Our Emergency Obstetric and Newborn Care (EmONC) programme is run in partnership with the Liverpool School of Tropical Medicine, the oldest and most established school of tropical medicine in the world, and Johnson & Johnson, one of the largest global health companies. We implement the EmONC training programme in Kwara State as part of a unique partnership model, bringing together an esteemed higher-education institution, the private sector and a civil society organisation.

Our #MaternalMonday campaign was conceived as a platform for mothers and our WBFA midwives to share their knowledge, experiences & best practice. The aim of that sharing exercise is to raise awareness for the improvement of reproductive, maternal, newborn, child & adolescent health.  Most importantly, we harness the power of story-telling on social media to share accurate information on maternal health #DevStories

Through a multi-layered strategy of research, advocacy, policy development, community engagement, philanthropy and education, Wellbeing Foundation Africa devises and implements programs which boldly deliver upon the stated objectives of United Nations Sustainable Development Goals Three, Five, and Six: Good Health and Wellbeing, Gender Equality, and Clean Water and Sanitation, respectively.  All Wellbeing programs address multiple intersections between these three goals, including, but not limited to:

Further education for midwives and frontline community health workers;
Improved education around water, sanitation and health (WASH) for life-saving healthy habits;
Advancement of early childhood mental and physical health development, and;
The fundamental necessity of gender equality and the empowerment of all women and girls for a fair and just society.

The need for such global goals are made particularly poignant in the context of Nigeria - a country with health challenges so pronounced, it is among the most-afflicted in the world. 

Nigeria’s combination of large population and tremendous potential ensures that success – even moderate success — directly impacts the global numbers on health, wellbeing and progress, pivoting the global paradigm, from counteracting regressive standards to the more positive acceleration of progress.

As such, the Wellbeing Group delivers Nigerian priorities to the global stage to symbiotically advocate on a local level for the global priorities.  Prosperous continuums of care and counsel are self-sustaining: healthy mothers make for healthy babies, which has a ripple effect on health of the nuclear family to the community at large, and ultimately transforms the health of nations, continents, and the world.


The prioritisation of global impact, in alignment with the United Nations Sustainable Development Goals (SDG), informs the following three objectives of the Wellbeing Group towards measurable and meaningful outcomes.

Empowering and educating front line community health workers, including midwives and nurses.
Increasing accessibility of sustainable maternal, new-born, infant, child and adolescent continuum of care through a lifetime of healthy habits from reproductive health education and family planning, to improved water sanitation and handwashing (WASH) behaviours.
Advocating for gender equality with the acknowledgement that the status of women, children and families in Africa require improved resources, support, and advocacy.