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The #FrontlineFriday campaign provides the Wellbeing Foundation Africa with an avenue to spotlight the impactful work being carried out by our frontline health workers across the country. As the leading maternal and child health organization in Nigeria with midwives reaching thousands of mothers monthly, it is paramount for us to showcase the work being done by our healthcare workers.

The Wellbeing Foundation Africa also advocates for the improved welfare of frontline health workers across the world, especially midwives who are predominantly made up of females. We believe that midwives are competent to care for up to 85% of the needs of mothers before, during and after birth, and should therefore be properly remunerated, trained and provided with the optimum working conditions.

Across our various programmes in Nigeria, we use the #FrontlineFriday campaign to spotlight the state of the healthcare system and the sacrifices health workers are making in ensuring the health and wellbeing of the populace.