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Maternal and child nutrition remains an essential aspect of the health and wellbeing of mother and child. The Wellbeing Foundation Africa has worked with national and global stakeholders to promote the healthy nutrition of mother and child, with a key focus on breastfeeding. The #ThriveThursday campaign is a platform for sharing the impact of these nutritional programmes carried out through the years and further advocating for greater reach to every mother and child.

The Wellbeing Foundation Africa Alive and Thrive Infant and Young Child Feeding programme promoted breastfeeding outcomes in Kaduna and Lagos States, by emphasizing early initiation to breastfeeding within the first hour of birth, exclusive breastfeeding for the first six months of life, and proper supplementary feeding of babies after six months. This programme’s reach was increased through the #ThriveThursday campaign, to ensure mothers outside the implementing states could benefit from this intervention.

From 2018 to 2021, the WBFA implemented the Nutrition International and UNFPA Nutrition Leverage and Influence for Transformation (N-LIFT) initiative, to improve IFA supplementation through its Mamacare+N Maternity platform in FCT Abuja. The N-LIFT initiative, which is funded by the Government of Canada and Nutrition International as an investment to reinforce and integrate iron and folic acid supplementation education, provision and tracking to combat anaemia alongside nutrition components and standard operational protocols training and adherence to existing UNFPA sexual and reproductive health services provided to health care facilities. This program was implemented within 30 healthcare facilities across all the six Area Councils of Abuja, FCT.

The Wellbeing Foundation Africa’s ongoing program intervention with Nutrition International is implementing the - ‘Scaling up of Zinc and LO-ORS to Improve Childhood Diarrhoea treatment in Northern Nigeria', which is supported by the Government of Canada, with a specific focus on supporting states Drug Revolving Fund mechanisms. This programme commenced in August 2021 in the two high-burden north-west states of Kano and Sokoto to provide Zinc and LO-ORS to at least 80% of health facilities by 2024 using the DRF scheme; achieve additional Zinc/LO-ORS coverage of 1,843,832 cases across the two states by 2023, and increase the number of caregivers who seek care promptly for childhood diarrhea cases diarrhoea by additional 2,238,439 caregivers.

The #ThriveThursday campaign continues to enlighten the public, partnering stakeholders and donors on the critical progress being recorded on these programmes. We are committed to continually educating people on proper nutrition for the health and wellbeing of mother and child.